In digital marketing, when you have the right tools, you succeed. One of those tools is a reliable laptop that can handle the expectations of running various marketing programs and software.
There are so many options available on the market today, but we want to suggest what we consider to be the seven best laptops for digital marketing, especially when you do not have an idea of what to buy.
Join me in this article as we talk about the best laptops for digital marketing, along with some of the key features to look out for in a laptop.
Best Laptops For Digital Marketing
Today, the best laptops for digital marketing will depend on your specific needs and budget. Hence, whether you are looking for a good laptop for an intensive graphic design job or a portable and affordable device for basic digital marketing. Check out the options below and see which suits your demands.
1. MacBook Pro 13-inch
The MacBook Pro 13-inch is a regularly used and popular choice among digital marketers. It has some amazing features, like:
- Intel Core i5 or i7 processor.
- Up to 16GB of RAM.
- Up to 1TB of SSD storage.
- Excellent battery life, lasting up to 10 hours on a single charge.
It has a good display of vibrant colors, and this is best for working on design projects or editing photos and videos. Although the MacBook Pro is quite expensive, its performance and reliability make it a top choice for digital marketers.
2. Dell XPS 15
The Dell XPS 15 is another excellent option for a powerful laptop. There are features it comes with that are similar to those of the MacBook Pro 13-inch, so it can be ranked among the best laptops for digital marketing. Features like:
- An Intel Core i7 processor.
- Has up to 32GB of RAM.
- Also up to 1TB of SSD storage.
- 15.6-inch InfinityEdge display, offering stunning visuals.
- 4K resolution options are available for crisp and detailed images.
- A dedicated Nvidia GeForce GTX graphics card.
3. HP Spectre x360
The 13.3-inch Full HD display laptop is a premium 2-in-1 laptop that is perfect for digital marketers who prefer versatility and speed. It has some amazing features, like:
- An Intel Core i7 processor
- Up to 16GB of RAM
- Up to 1TB of SSD storage.
- A 13.3-inch Full HD display that gives crisp visuals with excellent color accuracy.
Furthermore, with up to 12 hours of battery life, this laptop is one of the best laptops for digital marketers. In case you need a laptop that can keep up with their busy schedule and not disappoint when needed, choose the Spectre x360.
4. Lenovo ThinkPad X1 Carbon
This is a lightweight and long-lasting laptop that you can readily rely on because of its high performance values. It has some amazing features, like:
- It has an Intel Core i5 or i7 processor
- With up to 16GB of RAM
- And up to 1TB of SSD storage.
- A 14-inch Full HD sharp visuals
- A 4K resolution display.
The ThinkPad X1 Carbon has excellent battery life, which can last up to 15 hours on a single charge. The Lenovo ThinkPad X1 Carbon is a good choice for digital marketers.
5. Microsoft Surface Laptop 4
The Microsoft Surface Laptop 4 is a stylish laptop with enough balance in performance. There are some specific features that set it aside, like:
- It has an Intel Core i5 or i7 processor
- It also has up to 32GB of RAM
- And up to 1TB of SSD storage.
- It is a 13.5-inch PixelSense display
- An excellent touch responsiveness.
- It has a long battery life of up to 19 hours.
And it is one of the best choices when working on design projects or presentations. The Surface Laptop 4 is one of the best laptops for digital marketers that can keep up with a busy schedule.
6. ASUS ZenBook 14
Another amazing laptop is the ASUS ZenBook 14. It has features like:
- An Intel Core i7 processor
- It has up to 16GB of RAM
- It also has up to 1TB of SSD storage.
The 14-inch Full HD display carries sharp visuals with wide viewing angles. The ZenBook 14 is easy to carry about, and it has a battery life of up to 12 hours.
7. Acer Swift 3
The Acer Swift 3 is an affordable and a very capable laptop that is good for digital marketers on a budget. It has these features:
- An AMD Ryzen 7 processor
- It has up to 16GB of RAM
- And up to 1TB of SSD storage.
- It is lightweight and has a nice design
- It has 11.5 hours of working time.
Key Features To Look For In A Laptop for Digital Marketing
Furthermore, before you make a choice of which laptop best suits your fancy, there are features we outlined that can not be overlooked. Features like the processor, the RAM, the storage, the display, the battery life and the portability.
1. Processor
In a laptop, the processor is the brain and it is important to choose a laptop with a healthy and powerful processor. The processor helps the laptop to be able to handle multiple tasks at the same time. Our advice will be that you check out a laptop with at least an Intel Core i5 or AMD Ryzen 5 processor for better performance.
2. RAM
The word RAM means random access memory. It is an important factor to consider when choosing a laptop for digital marketing. You can try a laptop with about 8GB to ensure smooth performance. Whenever you are running multiple applications and software programs as a digital marketer, a good RAM is needed.
3. Storage
Another thing to consider is the storage space of the laptop. It is very crucial for digital marketers because they most often work with large files. Get a laptop with a solid-state drive (SSD) because it allows your laptop to boot faster and has advanced performance. We will advise you to go for a laptop with at least 256GB of storage but preferably 512GB for high performance.
4. Display
When a laptop has a high-quality display, a Full HD (1920 x 1080) screen display and a higher resolution, the images are clear. A clear image is good for digital marketers, especially those who spend long hours working on projects into the late hours. A good laptop with a good IPS panel assures better color accuracy and good viewing angles.
5. Battery Life
Often in digital marketing, your productivity will be limited if you can not stay working for long. Hence, a good battery life is an important factor to consider when choosing a laptop. We advise you to go for a laptop with at least 8 hours of battery life.
6. Graphics Card
While a dedicated graphics card may not be necessary for all digital marketing jobs, it can also be beneficial for jobs relating to video editing or graphic design. Hence, we advise you to buy a laptop with a good GPU from Nvidia or AMD for improved performance overall.
7. Portability
Lastly, make sure you check out the weight and size of the laptop; it is very important. This is important, especially if you are a frequent traveller. Look for a laptop that is lightweight, thin and portable.
Conclusion
Choosing the best laptops for digital marketing is very important for success in the industry because of the fast-paced evolution that is coming. Hence, consider these key factors that can help guide you in making the best choice.
- Processor
- RAM
- Storage
- Display
- Battery life
- Graphics card
- Portability.
Therefore, with consideration for these features and the list of good laptops listed there, you can make your choice.